“The path to sustainability requires collective action”, said Michele Uva at SFS24

After presenting the ESG strategies implemented for EURO2024, Michele Uva – UEFA’s Director of Social & Environmental Sustainability – was interviewed on stage at the SFS by journalist Riccardo Luna. The panel, titled “Euro2024: an example of concrete actions“, focused on sustainability, which Uva himself described as “an essential asset with significant cultural and social influence“. Just days before COP29, the United Nations Climate Change Conference, the Summit devoted considerable attention to the interplay between environmental policies and the football industry.

Does a more sustainable UEFA attract greater sponsorship?

Absolutely, since sponsors are keen to associate their brand with clubs or federations that demonstrate concrete actions aimed at achieving tangible and measurable outcomes. “Today, all clubs have included an ESG manager in their structure,” said Uva, “but achieving the set objectives requires strong commitment from management. The path to sustainability requires collective action.” A long and challenging journey, with clear cultural and social implications for all stakeholders involved.

Spotlight on virtuous models

During the panel, Udinese – one of six clubs invited to COP29 – was highlighted for its commitment to adopting proper environmental practices. A true example to follow, especially considering that the Bluenergy Stadium will soon feature a solar park with 2,409 panels, aiming for energy self-sufficiency.

UEFA’s sustainability playbook

A set of guidelines defined by UEFA was also applied during the 2024 Coppa Italia final, held at the Stadio Olimpico between Atalanta and Juventus. However, Italy still lags behind other European countries in these efforts. “Abroad, the approach is bottom-up, with driving forces coming from the grassroots level. In Italy, on the other hand, we tend to favor a top-down system, which creates a gap between teams and decision-makers. However, there is room for improvement, and this can only be achieved through precise standards of efficient planning,” stated the UEFA Director.

In conclusion

The future of the football industry will depend on the ability of all actors involved to embrace a sustainable and collaborative approach. Only by doing so can the world’s most beloved game be transformed into a driving force for global change.

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