Kourtney Kardashian is facing backlash after a chaotic attempt to promote her wellness brand, Lemme, on Instagram this week.
The 46-year-old reality star shared a disjointed video via Instagram Stories while vacationing with her family in the Italian village of Portofino.
Viewers quickly slammed Kourtney Kardashian's post as "unprofessional" and "halfhearted."
Kourtney Kardashian's Botched Promo Sparks Debate Over Her Role As A Businesswoman
@speedbumping #amazonprime #lemme #kourtneykardashian ♬ original sound - 0 0
The video was intended to advertise a Prime Day sale for her line of vitamin and botanical supplements, but Kourtney admitted she was "a little jet lagged" and visibly struggled to get her message across.
"Hi everyone, ummm... it... Lemme... what is it? I can't talk. Amazon Prime Day started yesterday, and..." she stammered while filming from a car. Her 13-year-old daughter, Penelope Disick, could be heard off-camera suggesting she restart. "No, I'm not going to restart. I'm just going to do it," Kourtney replied.
She continued, "Everything Lemme is on sale. So [I] just wanted to say happy shopping! Ummm, I don't know what day it is, but it ends on August 11th."
Realizing her mistake, Kourtney Kardashian quickly followed up with another clip to correct the date. Wearing sunglasses, she clarified, "Okay, whoops, it ends July 11th, not August 11th. That would be the longest Prime Day ever."
Kardashian Clowned For Botched Lemme Promo
TikTok users were quick to repost the fumbling promo, and the reaction was scathing.
"One thing about Kourtney is she literally hates working," one user wrote.
Another added, "This is why I don't buy Lemme. At least Kim cares about SKIMS. At least Kylie is super invested in makeup."
Other critics accused Kourtney Kardashian of lacking professionalism and interest in her own brand. "She doesn't even care enough about her product to make an accurate video," one commenter said. "Why should we care about buying it? Unprofessional and unrelatable."
Kourtney Kardashian's Dismissive Response To Daughter
Others pointed to her dismissive response to Penelope as an example of ego. "Everyone can detect the twinge of narcissism when she says 'No, I'm not gonna restart' instead of laughing at herself."
However, some viewers saw the post as fitting her public persona. "That's so on-brand for her," one fan commented. "She doesn't care, and I love it."
Kourtney co-founded Lemme with longtime friend and publicist Simon Huck in 2019, but the brand didn't officially launch until 2022. According to the brand's website, the delay was due to extensive time spent meeting with doctors, scientists, and formulators to ensure product quality.
Lemme's GLP-1 Gummies Face Legal Fire Over Weight Loss Claims
While Kourtney Kardashian's offhand promotion of Lemme may have raised eyebrows for its tone, the brand is facing more serious scrutiny over one of its buzziest products. The Lemme GLP-1 Daily supplement, marketed as a natural aid for weight management, has become the subject of two class action lawsuits, both accusing the company of false advertising.
Filed by plaintiff Christina Robins, the lawsuits were brought in California state court on February 19 and New York federal court on March 9. Robins claims Lemme Inc. misleads consumers by suggesting the sugar-filled gummies can promote weight loss in a way similar to popular (and pricey) prescription GLP-1 agonists like Ozempic and Wegovy.
The supplement, which includes ingredients such as lemon, orange, and saffron extracts, is positioned as a more affordable alternative to the real pharmaceutical treatments.
Kourtney Kardashian's Brand Accused Of Misleading GLP-1 Marketing
However, the lawsuits argue that Lemme's marketing relies on flawed studies and lacks scientific backing to support its claims of stimulating GLP-1 production, the so-called "un-hunger" hormone.
"Enter Lemme, a supplement brand founded by Simon Huck and Kourtney Kardashian, hoping to cash in on the GLP-1 agonist craze and swindle Americans into buying their supplements instead," Robins writes in the California complaint.
In a market where GLP-1-based drugs are often inaccessible due to their high cost and limited insurance coverage, Lemme's claims may appear appealing, but critics say it's all marketing spin, not science.
And, this latest post is adding fuel to the fire, leaving many wondering just how committed the reality star is to the business side of her wellness empire.