The NFL is becoming increasingly popular among UK sports fans, helped by the fact that three NFL games are now played in London each year.
With so many people now keenly following the league, it’s safe to assume there will be a lot of fans wanting to place bets on the upcoming season, including those who’ve never wagered before.
If you find yourself in this camp, I’ve got you covered. Below, I’ll be sharing insights into the top UK sportsbooks for NFL betting and rating my top 10.
Best NFL betting sites in the UK
In the below list, I’ve rounded up the best betting sites UK for NFL betting.
A closer look at the top UK NFL bookmakers
1. BetMGM
BetMGM is one of the most synonymous brands with the NFL – those who regularly watch games will have seen their name advertised in stadiums around the league. The company are one of the biggest betting brands in the states and are partnered with several teams – plus they’ve also made their way across the Atlantic in the last couple of years.
Their team have been busy improving their app ahead of the new season, with the aim of providing a seamless user experience for NFL fans. Now, users can flick through live scores on a carousel, and easily find markets to add to bet builders and accumulators simply by scrolling.
| Pros |
|---|
| Effortlessly create bet builders and accumulators for NFL games |
| Excellent, recently-upgraded app for both iOS and Android |
| Top notch customer service, who can be contacted in several ways – including on social media |
| Cons |
|---|
| Limited number of payment methods offered |
| No traditional reload promotions or cashback offers |
2. Paddy Power
Ahead of the Thanksgiving games last season, Paddy Power revealed that American Football had become the third most popular sport among its customer base, rising from eighth in the 2020 and 2021 seasons.
There are plenty of reasons why NFL fans are choosing the Irish bookie to place bets on the sport, be it the impressive number of in-play markets to the various options surrounding accumulators.
For Thanksgiving, Paddy Power offered a number of special promotions and this should be a continuing trend for the upcoming season – keep an eye out for the first-ever Dublin game for some truly unique offers.
| Pros |
|---|
| Great range of NFL special offers |
| Excellent app with live streaming |
| Easily build bets combining an extensive range of markets |
| Cons |
|---|
| Some users have reported inconsistent withdrawal times |
3. bet365
At bet365, I’ve found the mobile app to be top-of-the-line, especially with its live streaming feature that keeps me in the loop with live events, and users can easily click to watch any game they’ve placed a bet on.
The welcome bonus here is truly one of the best available, and I appreciate the option to use a bet builder for the same game, which adds a layer of customization to my bets.
However, I have noticed that there are limited promotions for existing players, which could be improved. Despite this, bet365 remains one of my favorite betting platforms due to its outstanding mobile experience and generous welcome bonus.
| Pros |
|---|
| Fantastic mobile app |
| Great live streaming on both web and mobile |
| One of the best welcome bonuses available in the UK |
| Bet builder feature which can be used on the same game |
| Cons |
|---|
| Promotions for existing customers could be better |
| No bonuses specific to the mobile app |
Take a look at this bet365 review for a full list of features and promotions.
4. Spreadex
Spreadex is one of my go-to choices when it comes to online betting and trading. Founded back in 1999, Spreadex has always intrigued me with its innovative spread betting service, versatile bet builder feature, and the convenience of its top-tier mobile app.
It’s a platform that perfectly aligns with my betting preferences and offers a seamless experience whether I’m at home or on the go.
| Pros |
|---|
| Award-winning spread betting service |
| Excellent mobile betting experience |
| Fantastic bet builder |
| Cons |
|---|
| Does not accept PayPal as a payment method |
| Not very beginner-friendly |
5. Parimatch
At Parimatch, I love taking advantage of boosted odds wagers and the convenient cash-out feature. Cash out has saved me on more than one occasion, allowing me to salvage my original bet or secure my winnings before the final outcome.
While the live streaming service is available, I’ve found it to be quite limited in terms of content selection. Nonetheless, Parimatch remains one of my top choices for online betting due to its unique features and user-friendly interface.
| Pros |
|---|
| Great Asian handicap betting option |
| Brilliant selection of betting markets |
| One of the better bet builders on the market |
| Great boosted odds |
| Cons |
|---|
| Limited live streaming |
Take a look at this in-depth Parimatch review.
How I ranked the best NFL bookies
When ranking the best NFL bookmakers, there are many factors to consider. While you may have your preferences, I’ll dive into what I look for when ranking these sites.
- Bonuses/Promotions: This applies to both new and existing players. I examine the value of each offer, including what the offer is, and gauge the terms and conditions. These will show wagering requirements and other things, such as market restrictions, that you’ll need to consider.
- Betting Markets: The more betting options, the better, especially when it comes to the Super Bowl in February. The big game brings near-endless betting possibilities from the coin toss and the national anthem, to the half-time show and the post-game MVP speech.
- Mobile App: Players are using the best betting apps more than ever, so choosing one that functions properly, is lag-free, and which has a user-friendly interface that makes for easy, stress-free navigating is vital.
- Customer Support: On top of having several methods, I look for betting sites that have representatives that are knowledgeable, responsive, and eager to help.
- Banking Methods: When it comes to available banking methods, the more, the merrier. Simply put, a bookie which offers more payment options, allows for more potential players to participate.
How to bet on NFL games
- Find the betting site you’d like to play at.
- Visit the desktop site or download the mobile app.
- Start the account creation process. You’ll need to provide your name and birthday information to start betting.
- Be sure to use the promo code during the account registration process if the welcome bonus calls for it.
- After completing the process, find the cashier page, select a banking method, and make a deposit.
- Head back to the homepage and see the NFL section.
- Click on it, find the game you want to bet on, and select the wager you wish to make.
- Place a bet and wait for the results.
Different types of NFL bets
Spread bets
The point spread indicates the power gap between two teams, according to the bookie. You’ll see these displayed with a plus and minus next to each team.
For example, if the Kansas City Chiefs are a -4.5 favourite, they must win outright and by five points or more. Conversely, if they’re a +4.5 underdog, they would need to either win outright (by any margin) or lose by no more than four points. When the favourite does win by the expected margin, or when the underdog avoids losing by more than the expected margin, that team is said to have “covered” the spread.
Spreads are offered so that bettors aren’t limited to simply taking the moneyline in scenarios where one team is strongly favoured, and therefore have very short odds. Equally, when there is a heavy underdog, you won’t need them to win the game with a spread bet – your bet would still win if they were to lose narrowly.
Total
Also known as the over/under, you’ll wager on the total number of points scored in the game by both teams combined.
Moneyline
Moneylines are the most straightforward wager you can make – you’re betting on the outright winner of the game without accounting for any point spread.
Prop bets
Prop bets are usually available in three forms – team, game, and player.
Here, you are betting on single statistics or events within the game. Examples include quarterback passing yards, single-player receiving yards, and single-player rushing yards. With these, the bookie will set the ‘line’ (or total) and it’s up to you to decide whether the player or team will record over or under that amount. Any player- or team-specific bet, however, could also be considered a prop bet – such as “Travis Kelce to score the first touchdown” or “Philadelphia Eagles defence to score a safety”.
For the Super Bowl, your chosen sportsbook might also offer a series of novelty prop bets – for instance, the outcome of the coin toss, or the colour of the Gatorade that gets poured over the winning coach.
Futures
As we look ahead to a new season of NFL action, punters aren’t limited to making bets on the upcoming week and can start picking their Super Bowl teams – and winner – right now in an effort to secure longer odds. You can also bet on teams to win their division, or to win a specific number of games, and place wagers on MVP and Rookie of the Year.
It is worth noting that in the lead-up to, and throughout, the season, teams will move up and down in price as they win and lose games and players may be eliminated from the race for individual awards altogether with an untimely injury.
Accumulator bets
Otherwise known as a ‘parlay’ bet in the US, these are bets of multiple selections which offer higher payouts. Naturally though, accumulators are much more difficult to win as, if any leg falls short, the whole bet is lost.
When placing one of these, simply add two or more picks to your bet slip and the bookie will calculate the odds (and the potential payout) automatically.
Betting on the Super Bowl
The Super Bowl is one of the most significant sporting events in the world. The game sees around 100 million viewers. As someone who loves both sports and betting, I know that online betting sites are well aware of this massive audience and the influx of both new and seasoned bettors it brings.
As a result, you may find that your favourite bookmakers are offering promotions and bonuses that you don’t regularly see. This can include Super Bowl-specific odds boosts, props, specials insurance, profit boosts, free bets, or deposit bonuses. As the game comes into view, some sites may even change their welcome bonus to something related to the Super Bowl.
For me, this game presents a golden opportunity to capitalise on these unique offers and potentially earn some extra cash, provided I find the right deals that align with my betting preferences and budget.
Final thoughts
The NFL is one of the most unpredictable sports in the world as teams can very quickly go from having one of the worst records in the league one year to Super Bowl contention the next, or vice versa!
It’s also a sport which measures and tracks every yard gained and lost, and all of these metrics can be converted into bets for the savvy punter. For these reasons, placing bets on games can keep punters invested even during blowouts where the overall outcome has long been decided.
If you’re thinking about betting on the NFL, keep the above bookmakers in mind and the unique betting experiences they offer. Every week throws up great matchups in the league, and you can be sure to find plenty of great promotions to add an extra layer of enjoyment to them.
Commercial content notice: Taking one of the bookmaker offers featured in this article may result in a payment to talkSPORT. 18+. T&Cs apply. GambleAware.org
Remember to gamble responsibly
A responsible gambler is someone who:
- Establishes time and monetary limits before playing
- Only gambles with money they can afford to lose
- Never chase their losses
- Doesn’t gamble if they’re upset, angry or depressed
- Gamcare – www.gamcare.org.uk
- GambleAware – www.gambleaware.org
Find our detailed guide on responsible gambling practices here.
For help with a gambling problem, call the National Gambling Helpline on 0808 8020 133 or go to www.gamstop.co.uk to be excluded from all UK-regulated gambling websites.