NBA Christmas Day Up 84 Percent From 2023, Most-Watched In Five Years
The NBA delivered its most-watched Christmas Day in five years, averaging 5.25 million viewers per game in the U.S. across ABC, ESPN, ESPN2, Disney+ and ESPN+, according to Nielsen Fast Nationals. Viewership was up 84% versus last year when they competed with a triple-header from the NFL as opposed to a doubleheader this year. The Los Angeles Lakers' 115-113 victory over the Golden State Warriors - which featured a duel between LeBron James and Stephen Curry - led the way averaging 7.76 million viewers and peaking with 8.32 million viewers at 10:30 p.m. ET. It was the most-watched NBA regular season and Christmas Day game in five years and up 499% vs. the comparable window last year. To begin the day, the New York Knicks' 117-114 win over the San Antonio Spurs averaged 4.91 million viewers, making it the most-watched Christmas Day opener in 13 years and up 98% vs. the comparable window last year. All five Christmas Day games saw year-over-year viewership increases, including Philadelphia 76ers/Boston Celtics (5.16 million viewers, up 3%), Minnesota Timberwolves/Dallas Mavericks (4.38 million viewers, up 6%) and Denver Nuggets/Phoenix Suns (3.84 million viewers, up 161%). Nuggets/Suns was the most-watched late window ever on Christmas Day.
The NBA delivered its most-watched Christmas Day in five years, averaging 5.25 million viewers per game in the U.S. across ABC, ESPN, ESPN2, Disney+ and ESPN+, according to Nielsen Fast Nationals. Viewership was up 84% versus last year when they competed with a triple-header from the NFL as opposed to a doubleheader this year.
The Los Angeles Lakers' 115-113 victory over the Golden State Warriors - which featured a duel between LeBron James and Stephen Curry - led the way averaging 7.76 million viewers and peaking with 8.32 million viewers at 10:30 p.m. ET. It was the most-watched NBA regular season and Christmas Day game in five years and up 499% vs. the comparable window last year.
To begin the day, the New York Knicks' 117-114 win over the San Antonio Spurs averaged 4.91 million viewers, making it the most-watched Christmas Day opener in 13 years and up 98% vs. the comparable window last year. All five Christmas Day games saw year-over-year viewership increases, including Philadelphia 76ers/Boston Celtics (5.16 million viewers, up 3%), Minnesota Timberwolves/Dallas Mavericks (4.38 million viewers, up 6%) and Denver Nuggets/Phoenix Suns (3.84 million viewers, up 161%). Nuggets/Suns was the most-watched late window ever on Christmas Day.
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