LeBron James Admits He Turned Down $10 Million Endorsement Deal In High School

  LeBron James stands as one of America’s most successful athletes in turning potential into reality. The basketball world has watched him since he was 14, carrying massive expectations that he’s consistently met through record-breaking performances and achievements. In a candid moment, James recently revealed how he broke down in tears after walking away from […] The post LeBron James Admits He Turned Down $10 Million Endorsement Deal In High School appeared first on The Cold Wire.

Jan 16, 2025 - 10:27
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LeBron James Admits He Turned Down $10 Million Endorsement Deal In High School
DETROIT, MICHIGAN - NOVEMBER 04: LeBron James #23 of the Los Angeles Lakers looks on against the Detroit Pistons during the second quarter at Little Caesars Arena on November 04, 2024 in Detroit, Michigan. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.
(Photo by Gregory Shamus/Getty Images)

 

LeBron James stands as one of America’s most successful athletes in turning potential into reality.

The basketball world has watched him since he was 14, carrying massive expectations that he’s consistently met through record-breaking performances and achievements.

In a candid moment, James recently revealed how he broke down in tears after walking away from a game-changing Reebok offer before stepping into the NBA.

During his appearance on the New Heights podcast with Travis and Jason Kelce, his fellow Northeast Ohio natives, LeBron opened up about his journey to becoming a Nike athlete, a partnership that wasn’t as straightforward as many might think.

Back then, the young phenom found himself at the center of attention from major sports brands. Nike, Adidas, Reebok, and And1 all pursued his signature, with Reebok making a particularly memorable impression.

LeBron shared how a meeting with Reebok’s CEO and basketball executives nearly swayed his decision.

“The guy slides over a check to me at the end of the table, it’s me and my mom and Maverick Carter, and he says, ‘If you don’t go talk to any other companies, this is yours. And I looked at it,” LeBron recalled, pausing briefly. “Ten million dollars.”

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