Kyrie Irving: 'I describe my shoe brand as my mall. Everybody can come to my mall'

As for Mavericks guard Kyrie Irving, his offseason Chinese basketball trek was much more than appearances and hoop clinics as Anta Basketball’s chief creative officer. “It’s a multi-generational platform that I’ve created,” Irving told Andscape recently. “Signing my dad represents 55-plus-year-olds, which is you’re never too old to keep playing basketball or love getting out and staying active or being around the game of basketball or being around the youth. And then, for me to continue the legacy of having a shoe brand growing up with kids for the last 14 years, I have a great pillar in the culture right now that I want to take care of. “I describe my shoe brand as my mall. Everybody can come to my mall. It’s a collaborative mall and I want people to have a great experience, not just buying my product, but being a part of something.”Source: Andscape What’s the buzz on Twitter? Marc J. Spears @MarcJSpears Andscape exclusive: Dallas #Mavericks guard Kyrie Irving details how he is leading a shoe brand with Anta. Eight-time #NBA All-Star is ‘trying to evolve the vision’ as chief creative officer of Anta’s basketball division. bit.ly/4ibak4K – 10:30 AM StatMuse @statmuse Kyrie Irving tonight: 32 PTS 7 REB 6 AST The Mavs are 3-1 without Luka this season. pic.x.com/yAPsQ9RTui – 9:47 PM Lauren L. Williams @WilliamsLaurenL Kyrie Irving accounts for 60.6% of the team’s points in the 4th quarter (16 points, 2 assists, 4 points created from assists) Irving played 39 mins last night… Mavs lead 129-119. – 9:45 PM Law Murray @LawMurrayTheNU Kai Jones got a steal and dunk through Queta… but otherwise, Celtics are playing this out and lead 116-88 with 5:01 left to play – 9:31 PM Law Murray @LawMurrayTheNU Kai Jones is in for Kevin Porter Jr. – 9:23 PM NBA on ESPN @ESPNNBA Heat beat the Mavs in OT

Nov 27, 2024 - 21:24
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Kyrie Irving: 'I describe my shoe brand as my mall. Everybody can come to my mall'
As for Mavericks guard Kyrie Irving, his offseason Chinese basketball trek was much more than appearances and hoop clinics as Anta Basketball’s chief creative officer. “It’s a multi-generational platform that I’ve created,” Irving told Andscape recently. “Signing my dad represents 55-plus-year-olds, which is you’re never too old to keep playing basketball or love getting out and staying active or being around the game of basketball or being around the youth. And then, for me to continue the legacy of having a shoe brand growing up with kids for the last 14 years, I have a great pillar in the culture right now that I want to take care of. “I describe my shoe brand as my mall. Everybody can come to my mall. It’s a collaborative mall and I want people to have a great experience, not just buying my product, but being a part of something.”
Source: Andscape

What’s the buzz on Twitter?

Marc J. Spears @MarcJSpears
Andscape exclusive: Dallas #Mavericks guard Kyrie Irving details how he is leading a shoe brand with Anta. Eight-time #NBA All-Star is ‘trying to evolve the vision’ as chief creative officer of Anta’s basketball division. bit.ly/4ibak4K10:30 AM
StatMuse @statmuse
Kyrie Irving tonight:
32 PTS
7 REB
6 AST
The Mavs are 3-1 without Luka this season. pic.x.com/yAPsQ9RTui9:47 PM
Lauren L. Williams @WilliamsLaurenL
Kyrie Irving accounts for 60.6% of the team’s points in the 4th quarter (16 points, 2 assists, 4 points created from assists)
Irving played 39 mins last night… Mavs lead 129-119. – 9:45 PM
Law Murray @LawMurrayTheNU
Kai Jones got a steal and dunk through Queta… but otherwise, Celtics are playing this out and lead 116-88 with 5:01 left to play – 9:31 PM
Law Murray @LawMurrayTheNU
Kai Jones is in for Kevin Porter Jr. – 9:23 PM
NBA on ESPN @ESPNNBA
Heat beat the Mavs in OT

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admin As a sports enthusiast from the United States, my passion for sports goes beyond mere entertainment—it is a way of life. I am particularly drawn to the "Big Five" European football leagues: the English Premier League, La Liga, Serie A, Bundesliga, and Ligue 1.