Javier Tebas at SFS: the future of La Liga between financial fair play, piracy fight, and global growth

The president of LaLiga, interviewed by Sky Sport journalist Giorgia Cenni at SFS24, discussed economic sustainability, global expansion, and threats like online piracy, outlining the strategic vision for Spanish football. At SFS, Javier Tebas, the head of the Spanish league, provided a detailed overview of the challenges and opportunities facing Spanish football and, more broadly, the international football landscape.

La Liga has long been a benchmark for sustainability and sporting success. Over the past ten years, Spanish teams have dominated on the international stage, winning 60% of the competitions they participated in. A figure that, according to Tebas, reflects the competitiveness of a system built on financial fair play.

Tebas also highlighted the importance of La Liga’s global growth, which has already begun in strategic regions such as the Middle East and the United States. “La Liga is considered an attractive market on a global scale. We still need to grow, developing geolocalized strategies that respect the specific characteristics of each territory”, said Tebas, emphasizing the role of partnerships in complex areas like Iraq or innovative markets like Dubai.

Another topic was the fight against online piracy, a threat that Tebas described as “a very serious danger.” He accused major tech players like Google and Cloudflare of indirectly facilitating piracy through IP anonymization, noting that 60% of his current efforts are dedicated to combating the phenomenon. “Italy is a positive and inspiring model for all of Europe in this field,” he added, suggesting the need for coordinated action among European leagues.

Tebas also reiterated his firm opposition to the Super League format, calling it a disastrous project for European football. He emphasized how it could destroy both the vertical national and horizontal European football models, compromising the overall balance of the system.

The final part of the panel looked towards La Liga’s future, focusing on developing a global strategy aimed at strengthening economic sustainability, expanding the brand into new markets, and fostering international cooperation to combat illegal activities. Tebas’ vision remains clear: fair, sustainable, and accessible football, capable of innovation without losing its roots.

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