Fashion & Fizz: Law Roach And Pepsi Unveil Exclusive Wild Cherry Collection

Renowned stylist and “Image Architect” Law Roach is partnering with Pepsi to launch an exclusive, limited-edition capsule collection that seamlessly fuses the worlds of high fashion and pop culture.

This unique collaboration brings Roach’s visionary approach together with Pepsi’s bold spirit, inspired specifically by the ever-popular Pepsi Wild Cherry flavor and the brand's history of innovation.

Drawing from the dynamic, free-spirited energy of the 1970s roller skating scene and Pepsi’s classic style, Law Roach's collection showcases a blend of edgy and essential pieces.

A Bold Fusion Of Fashion And Pop Culture In New Capsule Collection

Pepsi, the legendary beverage brand that has quenched thirst and shaped pop culture for decades, is joining forces with iconic stylist and “image architect” Law Roach to debut a limited-edition capsule collection. This exciting collaboration, inspired by the irresistible Pepsi Wild Cherry flavor and Pepsi’s legacy of fearless innovation, brings together bold design and unapologetic style.

Fans can expect stylish staples such as sleek bomber jackets, eye-catching denim jumpsuits, tearaway track pants with an urban edge, cropped baby tees, statement shorts, classic crew and tall socks, and a selection of monochromatic hats.

"The collection highlights an electrifying fashion of the Peps brand's classic appeal and Roach's avant-garde style, nodding to the '70s roller skating culture and redefining modern fashion," per the official press release sent to The Blast. "The capsule consists of must-have fashion essentials including sleek bomber jackets, a bold denim jumpsuit, edgy tearaway track pants, cropped baby tees, statement shorts, crew + tall socks, and monochromatic hats."

Pepsi Wild Cherry Inspires Law Roach's New Collection

The collection draws on the vibrant, juicy essence of Pepsi Wild Cherry and Pepsi Zero Sugar Wild Cherry, capturing a flavor profile that’s all about embracing a “wild” side.

Each piece channels the spirit of indulgence and flair, merging high fashion with Pepsi's cherry-inspired zest's playful, effervescent quality.

"With its iconic logo, vibrant branding, and legendary advertising campaigns, Pepsi has consistently led the charge at the intersection of pop culture and style," the company announced. "From the revolutionary 'The Pepsi Generation' campaign of the 1960s that encapsulated the spirit of boldness and liberation in fashion trends to music collaborations that redefined stage presence and style, Pepsi has a rich history of introducing limited-edition apparel that seamlessly bridges the gap between fashion and culture."

Fans Can Embrace Their Wildly Fashionable Side With Law Roach's New Collection

With this capsule, Roach and Pepsi invite fashion lovers and brand fans alike to dive into a collection that’s as refreshing and unique as the drink itself—an homage to iconic style and boundary-pushing creativity.

"The Pepsi brand has been a cultural trendsetter for over 125 years, and design has always been an essential element of that journey," Jenny Danzi, Head of Pepsi Marketing, said. "Between the delicious bold flavor and eye-popping design of our Pepsi Wild Cherry and Pepsi Zero Sugar Wild Cherry, it's no surprise it's one of our most craved colas."

"We want to help our fans embrace their wildly fashionable side with this new capsule collection -- and no one could have brought the Pepsi Wild Cherry vision to lie better than the creative powerhouse that is Law Roach," Danzi added.

Pepsi Taps Fashion Visionary Law Roach For Wild Cherry Capsule Collection

Known for his fierce commitment to diversity and inclusivity, Roach has made it his mission to amplify underrepresented voices and bring unique styles to the forefront of fashion.

“Working with Pepsi is an opportunity to merge two worlds I know so well—fashion and pop culture,” Law Roach said. “This collection is a celebration of individuality and self-expression, values that Pepsi and I both share. Together, we've created a collection that will help people embrace their unique style while leaning into the history and iconic energy of the Pepsi brand."

With his fearless, boundary-pushing approach, Roach is the perfect collaborator for Pepsi’s Wild Cherry capsule collection. This partnership isn’t just about fashion—it’s a statement aimed at inspiring a new generation of Pepsi lovers to embrace their individuality.

Law Roach And Pepsi Join Forces for Limited-Edition Capsule Collection

Together, Pepsi and Roach are crafting a collection designed to evoke confidence and capture the essence of a bold, new Pepsi generation. Whether you're a fan of high fashion or simply want to unleash your wild side, this collection promises a fresh take on both style and self-expression.

The Pepsi x Law Roach collection is now open for pre-sale exclusively at PepsibyLawRoach.com, with prices starting at an accessible $19.