霸王茶姬就“春节”翻译不当致歉

近日,霸王茶姬春节文案中将“春节”写成“Lunar New Year”引争议。1月24日晚,霸王茶姬CHAGEE就“春节”一词翻译不当致歉。其表示:“很抱歉我们没有拉齐海外在地团队对‘春节’的翻译使用更一致的说法,我们后续会加强对海外账户的管理和沟通,确保表达内容的准确性。”

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