You can save money on a new ICE car or EV
At a time when new-car prices are rising steadily, any incentive for buyers is going to be particularly attractive. To capitalize on this, Hyundai has launched a new customer rewards program known simply as Hyundai Rewards. Available to both new and existing Hyundai owners, the program offers several discounts on new purchases. Those discounts increase depending on which tier the customer is on, so let’s take a closer look at the details.
Related: Hyundai Launches Killer Elantra Lease Offer for July
Up To $400 Off A New Car
The three tiers of the Hyundai Rewards program are Silver, Gold, and Blue, with Blue being the highest of the three. When purchasing an ICE model, customers on the Silver tier get no discount, but the Gold and Blue tiers amount to $250 and $300 discounts, respectively.
Bigger discounts are available for EVs, starting with $250 on the Silver tier and going up to $300 on the Gold tier and $400 for the Blue tier. Furthermore, members of the program qualify for 50% off Bluelink Connected Care services on the lower two tiers, or 60% off for the Blue tier.
Bluelink offers a ton of useful features such as enhanced roadside assistance, stolen vehicle recovery (especially important for Hyundai and Kia models), a Wi-Fi hotspot, and a speed alert function.
Free Sign-Up And Easy To Earn Points
2025 Hyundai Ioniq 6
Joining Hyundai Rewards is free via the customer’s MyHyundai account. While many other automakers use a point-based system for rewards programs, Hyundai Rewards needs no credit check or credit card-earning requirement.
Moving up the tiers is straightforward, and many activities Hyundai drivers already do would increase their reward level. These activities include:
- Using the Digital Key
- Using Remote services
- Signing up for a Bluelink paid subscription
- Completing a recall or service campaign
- Completing scheduled maintenance
- Purchasing or leasing a new or certified pre-owned Hyundai (moves members into the next tier automatically)
“With the all-new Hyundai Rewards program, we are looking to enhance the Hyundai ownership experience for our loyal customers,” said Michel Poirier, vice president, aftersales and customer experience, Hyundai Motor America. “We wanted to create a program that felt interactive and made owning a Hyundai feel more rewarding. Hyundai Rewards is easy for customers to join and earn with actions they are already taking.”
Hyundai made no mention of any model exclusions for the program, so whether you're interested in or drive an affordable Venue or a range-topping Palisade, you stand to benefit from signing up.