Nissan’s Murano Sales Double in 2025 as SUVs Keep the Brand Afloat

A Fragile Year That Ended in the Black

Nissan went into 2025 with its back against the wall. The company faced tough financial headwinds worldwide, closing factories, selling off its headquarters, and cutting costs wherever possible. With that kind of pressure, hopes for the US market were understandably muted.

Even so, Nissan managed to hold its ground by the end of 2025. The brand moved 926,153 vehicles in the US, including Infiniti, a 0.2 percent bump from last year. The real story is that Nissan Division sales climbed 0.9 percent, showing that the main lineup still attracted buyers despite tight competition. Definitely not a headline-grabbing win, but in a year in which every dollar counted, staying in the black is a win on its own.

Not everything went Nissan’s way, though. Sales slipped 3.7 percent in the fourth quarter, and Infiniti kept losing ground. But looking closer at the lineup helps explain how Nissan managed to keep things steady heading into 2026.

The Good: SUVs and Trucks Doing the Heavy Lifting

If there’s one thing that stands out from Nissan’s 2025 results, it’s that SUVs and trucks carried the load. The Murano, which got a major update last year, yielded a stellar performance. Sales more than doubled for the year, up 121.3 percent, and shot up another 112.1 percent in the last quarter. That’s the best it’s done in a long time.

The Pathfinder also had a strong showing, up 25.6 percent for the year and setting a new sales record in the fourth quarter with a 33.1 percent jump. The Kicks followed suit, climbing 33.9 percent and hitting its highest annual volume since launch. Even the Armada and Frontier chipped in, both posting double-digit growth in the last quarter.

Put it all together, and it’s clear Nissan’s lineup is connecting where it matters most right now. The SUVs might not grab the spotlight, but in 2025, they quietly did the heavy lifting to keep the brand on track.

The Bad: Infiniti Continues Decline

Infiniti sales dropped 9.0 percent for the year and slid another 8.4 percent in the fourth quarter, showing just how tough things are for Nissan’s luxury arm. The dip in overall fourth-quarter numbers is a reminder that not every part of the lineup is pulling its weight.

Looking ahead, Nissan is counting on new models to keep things steady. There’s a refreshed Pathfinder coming this year, plus the first Rogue PHEV, both aimed at crowded segments. The XTerra is also in the cards, though its timeline is still unconfirmed at this point. If previewed this year, this puts Nissan back into the spotlight, increasing the brand recognition it desperately needs, given its current global predicament.