Ford’s 2025 sales numbers have just come in, and it was a generally strong year for the Blue Oval. Not only did the company’s total sales rise by 6%, but its market share went up by 0.6% and Ford achieved its highest sales this decade. Overall, Ford sold 2,204,124 vehicles last year, with its market share reaching 13.2%. By comparison, rival Chevrolet sold 1,829,235 vehicles.
Ford outperformed the industry for the 10th consecutive month in December, and attributed some of this success to the diversity of trim and powertrain offerings. Let’s take a closer look at the specific models and powertrains that made 2025 such a strong year for Ford.
Trucks Continue To Lead The Way
Ford
Ford sold 1,268,749 trucks last year, an increase of 9.5%. Once again, the F-Series was America’s best-selling pickup, with 828,832 units sold.
But it wasn’t only Ford’s large trucks that performed well, as cheaper models grew at a much higher rate in percentage terms. The Ranger hit 70,960 sales, a significant 53.6% increase but still behind the 107,867 Colorados sold by Chevrolet. Still, no other Ford posted better sales growth than the Ranger last year. This figure was bolstered by the base Ranger XL, which saw sales jump by 82.3% as consumers look to purchase more affordable trims. The Ford Maverick, the brand’s cheapest pickup and the cheapest pickup in America, had a record sales year with 155,051 units sold, up by 18.2%.
Here are a few other key insights from Ford’s truck sales in 2025:
- 84,934 F-150 Hybrids sold, a record that makes it America’s top-selling hybrid truck
- F-Series secures 49th consecutive year as America’s top-selling truck
- Base Maverick XL sales climbed by 29.5% for the year
- Super Duty pickups achieved best sales since 2004
The F-150 Hybrid’s performance is notable, as it contributed to last year being Ford’s best-ever year for hybrid sales, with a 21.7% increase. The Maverick Hybrid also contributed to that increase, with 81,034 units of the electrified pickup sold.
SUV Sales Remain Steady
Kristen Brown/Autoblog
Overall, Ford sold 890,042 SUVs last year, a more modest increase of 1.6%. However, this can be considered a positive result, given that Ford discontinued the popular Escape recently, a model that still sold almost 140,000 units in 2025.
The Explorer was America’s best-selling three-row SUV, selling 222,706 units, up by 14.7%. This model was supported by the Expedition, which hit 85,921 sales (+10.%, its best year since 2019). The Bronco saw the greatest improvement of any Ford SUV, with sales rising by 33.7% to 146,007 units. The Bronco Sport hit sales of 134,493, up by 7.9%.
Off-road performance trims like the Raptor performed well, as did cheaper Bronco trims like the base and Big Bend derivatives.
“We’re growing share and beating the trend because we offer a great range of products, from accessible entry-level models to high-performance off-roaders,” said Andrew Frick, president, Ford Blue and Model e.
Mixed Fortunes For Mustang and EVs
2025 Ford Mustang EcoBoost Premium
Cole Attisha
While gas and hybrid trucks/SUVs led the way for Ford in 2025, the Mustang also had a decent year, with sales rising by 3% to 45,333 units. The same can’t be said for EVs, though. Electric Fords were down by 14.1% to 84,113 units. The Mustang Mach-E held firm at 51,620 units, just 0.2% down, but many of those sales came before the federal tax credit for EVs was dropped; in Q4 alone, Mach-E sales tumbled by 40.1%.
The F-150 Lighting sold just 27,305 units, down by 18.5%. Ford confirmed late last year that the electric pickup would go out of production, as it’s simply not profitable.
Ford isn’t giving up on electric pickups, though. A new midsize electric truck based on the Universal EV Platform is coming in 2027, when production begins at the Louisville Assembly Plant. It’s expected to be a lot more affordable than the F-150 Lightning.
Related: Ford's $30,000 Electric Pickup Truck Is On Its Way. What Could It Look Like?
Final Thoughts
Like General Motors, Ford sales grew by 6% over the course of 2025, but the two brands are excelling in different areas. GM was the number 2 EV brand in 2025, whereas Ford’s EV sales decreased and its F-150 Lightning was discontinued.
Ford’s pickups and SUVs performed strongly, though, including those motivated by hybrid powertrains. The sheer amount of choice throughout Ford’s lineup, from trims to powertrains, means there’s something to suit almost every type of buyer. And, as car prices rise, it's clear that Ford's cheaper, frill-free base trims and striking a chord with consumers.